In a 2013 TED event,  Steve Howard, Chief Sustainability Officer at IKEA talks about how IKEA will be 100% renewable by 2020, or to put it in his own words:

‘A 100% target is easier to reach than an 90% target, because with the latter, everyone finds a reason to claim they are in the 10%’.

Watch Steve’s TED talk here.

TEDGlobal 2013 in Edinburgh, Scotland. June 12-15, 2013. Photo: James Duncan Davidson

TEDGlobal 2013 in Edinburgh, Scotland. June 12-15, 2013. Photo: James Duncan Davidson